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Stop. Go. Buy. Beware. Eat. Drink. Signs inform, instruct, cajole and convince. And, in a secondary role, they tell you you’re somewhere different (if indeed you are). Leave the comfortable familiarity of your homeland and, the sound of foreign tongues aside (and I still include the narrowing linguistic divide that is/was British/American English), the most immediate difference is the look of the signs. From the sheriff badge-shape of highway numbers to the design brilliance of 50s motel signs, they all instantly say ‘America’.
Color TV by RCAFrom: $21.50
Multi-colored sign tempting drivers to choose this particular motel for the experience of being able to enjoy ‘Color TV by RCA’.
Danger High Voltage, Roswell JunkFrom: $21.50
Rusting enamel sign warns of high voltage on a (clearly non-electrified) fence surrounding a junkyard in Roswell, New Mexico.
Dryden MercantileFrom: $21.50
Dryden Mercantile: Groceries, Ice and U.S. Post Office at the tiny, remote community of Dryden, Texas.
Foot Wash, Bonneville Salt FlatsFrom: $21.50
Atmospheric image of a man and a young girl walking along the edge of Bonneville Salt Flats, past a pointing the way to a ‘Foot Wash’.
Gulf Gas Pump, CastolonFrom: $21.50
The blue and orange logo of the Gulf Oil Corporation stands atop an old gas pump in Castolon, Texas.
Northwest Airlines, TucsonFrom: $21.50
Distinctive 1930s Northwest Airlines logo / branding on a Model 10 Electra at Pima Air and Space Museum, Tucson, Arizona.
Notice: No ShootingFrom: $21.50
Notice. No Shooting, Cutting, Fighting or Loud Cussing Allowed, and Absolutely No Spitting On Floor. R.Bean, Prop.
Route 66 Numbers, SeligmanFrom: $21.50
Get your kicks on Route 66. The iconic number, hand-painted on a highly textured wall in the town of Seligman, Arizona.
Route 66, Seligman to Santa MonicaFrom: $21.50
Hand-painted map / mural on a rough-rendered wall, tracing Route 66 west from Seligman, AZ, to Santa Monica, CA.